Our solution was to create an interactive chair that would allow the user to select various hotspots on the chair to reveal more information about specific parts and mechanics of the product.
This allows the user to freely choose which aspects of the product they wish to know more about.
Once we finished the initial design of the site, we set out to test the effectiveness. After all, websites are living things that constantly need to be tested and optimized. So we pushed it live and proposed to run a Google Ad campaign to drive traffic so that we would have more data to make decisions on some of our assumptions.
At the beginning of each campaign, we outline specific key performance indicators (KPI's), to measure the effectiveness of the campaign.
Each week, we'll make a report of how the KPI's are performing relative to the previous week so that both parties can measure the effectiveness of the campaign.
Based on these KPI metrics, we'll iterate the campaign to continually increase its
After running an initial Google Ad campaign, we learned a few key insights about user preferences regarding VeloChair's website.